One of the strongest-performing app formats lately opens like a personal story and introduces the product after the hook.
Apps like Cantina have been pushing this format for a while.
One of their creators @sarafinacantina made 42M views in just three videos, including one that reached 19.7M views.
Now Figma is showing that the same format can work far beyond social apps.
The creator starts with a close-up selfie and a curiosity-heavy line:
“My sister is insane. Look what she sent everyone for her 21st birthday.”
The video then cuts to Figma and reveals a personalized gift calculator. It reached 6.5M views.
- Selfie reaction → personal story → app reveal → visual proof
Lead with the social situation, emotional reaction, or surprising result. Let the product reveal answer the curiosity created in the opening.
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