Remember the girl behind the 365 buttons comment that went viral? We may have just found the next one.
Here’s another comment that ended up turning into its own TikTok format.
“did the journal factory explode”
It first showed up as a reply to someone saying they had “never been loved and/or dated”. Now people are reposting it, reacting to it, and using it in new videos.
3.2M views
It is also starting to merge with the Soft Launch Confession trend we covered recently.
In that format, the first line sets up a vulnerable or awkward confession, and the second line delivers the payoff.
So now creators are doing:
“I’ve never been loved and/or dated”
“did the journal factory explode”
71K views
This is a reminder that sometimes the most reusable hook is not in the video itself but in the comments under it.
When a comment starts getting repeated, screenshotted, and rebuilt into new posts, it can push the original video further and also create a new content angle the brand or creators can reuse.
Sound: https://www.tiktok.com/music/original-sound-6909087449868159745
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