Category: strategy
-
When Ozempic Is Not Enough
MeAgain keeps posting, but nothing passes 279K. In a niche this active, that’s on the content.
-
-
$6M and 10 Years Late: The Flawed Strategy Behind the New Creator Network
Late to TikTok despite massive IG scale, the brand now leans on one creator @hector.edits798 and his 19.5M Instagram‑style views.
-
AI Trip Planner Hits #1 in France With 6 Creators
They hit #1 in France after climbing FrenchTok with just 6 creators.
-
-
226M Views Star Creator for BookTok App
BookTok made Fable blow up fast. In January 2025, one creator’s trope‑driven performances pushed the app into the top 5.
-
92.6M Views in 13 Days
Animated AI food characters pull 92.6M views in 13 days across TikTok and Instagram.
-
How One TikTok Video Pushed a Social App Into the U.S. Top 20 Overnight
A single TikTok shoutout triggered a rapid “exit wave” to a new social app built around anti-censorship positioning.
-
Period App Hits 8M Views Across 3 TikTok Niches
One app hit ~8M views by wearing 3 different identities engineered for TikTok virality.
-
How an AI Assistant Hit $70K MRR by Remaking Viral AI Videos
An AI assistant app hit $70K MRR by taking viral videos, then adding the prompt and their app.