This is not your typical breakfast cereal.
Granola is an AI meeting notepad that listens to calls, transcribes them, and turns conversations into structured notes.
Launched in April 2025, the app hit 60K downloads last month.
Its first UGC wave ran from October to November 2025, but the content never really found a strong repeatable structure. After pausing for a few months, Granola returned in January 2026 and has been posting actively again since.
Out of the 10 ambassadors currently posting, the one gaining the most traction is @amyy.workflow. Her strongest videos use long on-screen hooks tied to workplace frustration, especially promotion envy and job-related unfairness.
On Feb 23, 2026 she hit 350K views & 3.5K bookmarks with:
And a few days later, she hit 263K views with a similar hook:
Another creator, @workingwithellie is also starting to get some momentum, with the same structure of short video and long hook, but with relatable job struggles.
Granola is starting to work by using relatable content instead of straight up selling note-taking.
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