Category: strategy
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Founder‑Led UGC Format For AI Video Editor
On TikTok, Eleven Percent leads with a founder‑driven format that shows real editing workflows, not polished ads.
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Delulu by Decart: AI Prank Format Keeps Hitting Millions
Delulu by Decart is using an AI‑prank format that’s consistently pulling millions of views.
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“Detective” App Jumps To 200K Downloads, $70K MRR
This vertical is quickly standardizing around betrayal-led storytelling.
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63M Views Later, This “Dead” App Still Makes $70K a Month
A tarot app that peaked years ago is still holding around $70K MRR with barely any new downloads.
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A $3M MRR App Is Now Testing UGC at Scale
A mainstream translation app with 500K monthly downloads has started layering creator-led growth on top of an already massive business.
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How Two Founder Videos Drove 8K Downloads for This Travel App
A travel app turned two founder-led demos into real downloads.
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62.9M Views From One Very Specific Anxiety
Musa is scaling by turning late periods into short, repeatable TikTok formats.
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The Network Doubled. The Hooks Are Landing.
Albo doubled its account count and found better hooks.
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44-Day Old AI Chat App Leverages Ex‑Competitor Creators to Scale
A newcomer is climbing TikTok by recycling a proven format and the creators behind it aren’t new either.