Musa has been scaling by turning late periods, common symptoms, and cycle confusion into mass-relatable TikTok hooks.
In the last 30 days, the app pulled 62.9M views across 104 active creators dominating on TikTok. The volume is big, but the more interesting part is how they synchronise their network.
The strongest format right now is shared female anxiety. Usually late period solidarity hook. Things like “Raise your hand if your March period never came” are pulling 2.6M views and 11.6k comments.
It turns a private worry into a community post. The comments are full of relatable stories and the video starts compounding through relatability.
The second format is pushing shocked one-liners.
These are low-production posts that feel like a thought someone typed into Notes and posted straight to TikTok. It’s fast and easy to repeat.
Usually with a shocked reaction and a short hook “WAIT you can bleed and still be pregnant??” – 899.3k views
Then there is the shock education format.
This is where Musa takes a fact and turns it into an explanation. The education lands better because the emotional reaction comes first.
“At what age did you find out why those little hairs grow on your nipples?”– 2.7M views
The CTA always comes directly after the UGC shot with an explanation of why this is happening.
If there’s a lesson to copy here, start with a thought that feels personal, make it feel mass-relatable, then use the app as the answer.
Copy the format across all your accounts and the views will compound.
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