We just found a wild beauty affiliate format. We watched nearly the whole video before realizing we were being sold something.
Then I started recognising the speech and found a bunch of creators selling an Amazon hair product through relationship advice.
Each creator talks directly to camera and opens with a girlfriend-to-girlfriend hook:
“questions you should be asking your boyfriend to see if he still loves you” -> 636k views
“Men’s version of flowers.” -> 449k views
“Things you should never tell a man.” -> 262k views
For the first half, the viewer thinks they are watching dating advice. The creator talks about how to make a boyfriend feel loved, what men secretly care about, or what women should understand about relationships.
Then halfway through, the product slips in.
A hair product from Amazon becomes part of the advice as one of the “things you do for your boyfriend.”
Beauty content has always had product demos, but this version moves the sale into relationship advice, where the viewer’s attention is stronger.
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