Last time we looked at this app, they hadn’t found a format that landed.
Now something finally clicked.
They’ve started testing UGC, and one Instagram account has already pulled 1.1M views on a single video.
She starts with a classic shocked UGC face before cutting to the phone’s screen.
“Exam in 12 HOURS and this is my bf’s study strategy?? 💀💀”
The account is already sitting at 1.5M views and started posting 20 days ago.
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