Zave
Zave, an AI shopping assistant currently ranked #55 in the Indian App Store, just landed a big hit with their top Instagram Reels creator.
The video starts with “My boyfriend from IIT who works at Myntra showed me this!!”, then quickly transitions into an app demo.
The trick is in the caption, where they ask viewers to comment “link” to get the hack sent to them.
The post reached 2.8M views and more than 2.4K comments. Two days earlier, they posted another video using the same hook and format and it pulled 2M views, just with a different brand mentioned.
Roamy
Roamy has quickly gone from a newcomer in the Travel category to the brand setting viral trends in the space. Now it looks like they’ve found another goldmine.
“We’re supposed to leave for Dubai in 1 hour and I see THIS??” pulled 9.6M views on IG Reels.
A few days earlier, they used the same hook for Puerto Rico and it reached 1.3M views on TikTok.
Halo
Another week, another viral prank, this time from Halo AI.
The video shows him pranking his Asian dad by saying he hit a kid with his car. It pulled an insane 11.7M views, 1.1M likes, and more than 3.6K comments.
The app name is visible halfway through the video.
Rizz
Rizz, the OG AI dating assistant, is at it again.
They are using the same texting with B-roll format, but this time they added AI voiceovers.
The post pulled 1.6M views just two days ago.
Airlearn
The study app Airlearn might be onto something with a new format.
This 5 second clip pulled 339K views and more than 1.8K comments just a few days ago.
Creed
Creed, the Bible app, has been consistently posting strong hooks over creator faces for a while now.
This week, one of them broke through, reaching 4.5M views and more than one thousand comments.
The Spanish hook translates to: “Thinking back to that time I heard a guy at Starbucks say that his girlfriend HAS to be Christian, shorter than 1.50 m (4’11”), have no body hair, be innocent, have a perfect body, a perfect credit history, and have the Bible memorized… while his famous crush is Belle Delphine.”
Musa
Period app Musa also keeps winning with their Spanish creators.
This is how you instantly call out a niche community: “Me and the 100 girls who are still waiting for our February period and we are already 1 day away from March. What do I do now? 🩸🩸🩸”.
It hit 1.4 million views and over 2.2k comments.
Shamelesss
Last but not least, the NSFW app Shameless keeps pulling solid views with a weird faceless format where they hide a small hint to their app among random fruit photos.
This post from six days ago is just a single image showing different fruits labeled “Top 6 summer snacks”, except one of them is actually a picture of the app.
It reached 574K views, and older posts using the same idea have also performed well.
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