Taller
Heightmaxxing is still trending, and Taller just went viral with a fast-paced video of a creator joking about your height.
“5’3 at 13 💔🥀” racked up 1 million views and close to 8,000 comments.
Lingo Legend
Lingo Legend scored a strong hit with a funny, relatable take on the French “passé composé,” often seen as one of the toughest topics for students.
The video reached 659k views, 140k likes, and 1.2k comments, but with no direct or indirect app CTA.
Cosmos
Cosmos, the aesthetic curating app, keeps leaning into its strategy of directly competing with Pinterest.
This time, it went viral on IG Reels with a UGC-style reaction to an app demo, using the hook “now I get why my art professor BEGGED us to use THIS instead of Pinterest.”
The post reached 1.2 million views, 112k likes, and 11.4k comments.
Follow Jesus — Obey
The Bible app Follow Jesus reached 1 million views with one of its talking videos.
Titled “WARNING FROM GOD FOR A YOUNG MAN,” the video pulled in 178k likes and 2.5k comments.
Innie
“baddie to baddie, what’s something that’s made your mental health go from
“i hate my life” to “i can’t wait for tomorrow?? i don’t mean taking a walk outside or journaling but something actually REVOLUTIONARY, mine is downloading innie, its like my personal therapist”
Innie, the self improvement app, just did a clever twist on the “baddie to baddie” trending format, managing both to spark conversation in the comments and also insert a subtle CTA within the hook.
The post racked up 745k views and 1.9k comments.
WhoLiked
WhoLiked, a social media themed friends game app, had a hit this week with:
“your sign to play guess who reposted with your BFFs”
The video shows clips of friends playing the game and pulled in 1.5 million views, 275k likes, and 2.4k comments.
Bloom
We close with Bloom, a finance app, and their silent UGC video of the week.
“i feel so behind, realistically how much should a 20 year old have saved up?”
No surprise, the video hit 754k views and drove strong engagement, with over 1.7k comments from viewers sharing and comparing their answers.
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