We’re seeing this trend on both TikTok and Reels right now.
Creators are forcing a main-character moment in public, then turning it into an Instagram story.
The format is simple: walk past a group, scream or make a loud noise so everyone turns around, hit a pose, let a friend take the picture, then post it as an instagram story to the “Obsessed” by Mariah Carey song lyrics.
You or your creators can use this for fashion, nightlife, beauty, dating, or travel content. The key is making the interruption obvious, then making the final pose feel intentional.
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7.3M views (reels)
Song: “Obsessed” by Mariah Carey
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