1. Romanticize the little things
This is the trend to romanticize small life moments.
Most of the videos are faceless: ocean shots, sunsets, street scenes, friend moments, travel views, or one simple aesthetic visual with short text on screen.
How to use: this is a strong fit for travel, photo, journaling, memory, or lifestyle apps. Show one small moment your product helps create, save, or notice, then let the mood carry the video.
Get the sound here and find more examples at 3.6M views.
2. One AirPods mix-up, two different worlds
This trend turns a simple AirPods mix-up into a personality reveal.
Two people bump into each other, pick up the wrong AirPods, then hit play and discover the other person’s whole world.
The switch shows opposite aesthetics, different music taste, or a full vibe contrast.
How to use: If your app helps people match, connect, or explore taste, this format gives you the story for free. The switch gives you an instant before-and-after moment to show compatibility, discovery, or two totally different user types.
More at 4.4M views. See the format here.
3. One simple question, one big trip reveal
You probably have seen this trend all over TikTok and Instagram.
It usually starts with something casual like “do you wanna grab tacos?” or “should we get a coffee?”. Then the other person asks where, and the video cuts to a trip, a destination, or something much more exciting than expected.
How to use: Start with a low-stakes plan, then reveal the thing your app unlocked, booked, found, or made possible. It works for travel, food, family, couple, and booking apps because the product becomes the surprise.
Another one at 2.5M views. Get the sound here.
4. The bad-day comfort reveal trend
This trend is about showing who or what you turn to when you’re having a bad day.
The on-screen text usually goes: “having a bad day maybe I should talk to someone” and then “the talk.” The next clip reveals the real source of comfort: food, a pet, running, coffee, Jesus, a friend, or anything else people use to regulate themselves.
How to use: Start with the bad-day setup, then cut to the thing your audience always reaches for. It is a strong fit for food, fitness, faith, pet, travel, music, journaling, and wellness apps.
Read the full trend here with more videos 3.2M views.
5. Planner vs chaotic traveler
This is a contrast format built around two very different personality types.
Creators compare the planner vs the chaotic one in the same situation: One is early, organized, and packed. The other is messy, late, and improvising everything.
How to use: Travel, productivity, planning, and social apps can all use it to turn user behavior into a relatable format. It gives you two user identities in one video. You can show how your product helps both sides, or pick one type and make the viewer feel instantly seen.
And 1.2M views.
See more examples here.
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