@sxc.seb is a TikTok creator with a format that could massively boost views for motivation, fitness and routine‑building apps.
The format:
- He complains about a specific topic in every video
- All videos are filmed inside his car
- The hook is the topic
- He starts the video yelling
- Videos are sped up to 1.5x
- His voice goes from high to low in a cartoon-like way, which makes it more funny and entertaining.
- His videos consistently pull huge numbers
“I GOT FIRED” → 18.2M views, 21.6K comments
“CABLE MACHINE” → 3M views, 4.5K comments
This structure is perfect for apps that help with motivation, discipline, routines, fitness habits, productivity streaks…
Here’s how to adapt it:
- Choose a frustration your target user can easily relate to.
e.g: “Waking up at 6AM”, “Leg day pain”, “I can’t stop procrastinating”
- Use the frustration as the hook
- Film in a consistent, recognizable setting
Ex: car, desk, gym locker room, doesn’t matter, just be consistent
- Start with a shout or exaggerated reaction
- Speed up the video + add pitch‑shift
- End with a natural CTA tied to the frustration
e.g:
“If you’re tired of skipping workouts, this app fixes it.”
“If your routine is chaos, this app organizes your day.”
“If discipline is your enemy, this app keeps you accountable.”
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