Content created for women dominated this month. From beauty and dating to breakups, feminist commentary, health, and wellness, creators who spoke directly to women’s everyday struggles saw their views spike.
Here are five of the best formats we’ve spotted that are connecting with women on TikTok and could help you reach a similar audience.
Beauty disguised as relationship advice
Creators are selling an Amazon hair product through girlfriend‑to‑girlfriend dating hooks.
The viewer thinks she’s watching relationship advice… until the product slips in as part of the “things you do for your boyfriend.”
“questions you should be asking your boyfriend to see if he still loves you” → 1.2M views
When done right, it’s a brilliant format that works just as well for mobile apps as it does for e-commerce.
A beauty affiliate becomes emotional content and it works because the hook speaks directly to female dating anxieties.
Breakup recovery through Zero Contact
Two creators went viral documenting their breakup healing using the Zero Contact app.
@resetwith.issy uses daily slideshows counting how long she’s gone without hearing from her ex, with the app screenshot placed halfway through.
“1 day not texting him” → 1M views
@tessreset went for nighttime headshots, reflective hooks, and community‑driven questions. She speaks directly to viewers who’ve lived the same pain.
“Those who survived no contact just be real & tell the truth. did they ever come back? 😪” → 243.4K views
Feminist commentary with sharp, on‑screen hooks
@parismwendwa calls out everyday injustices women face. Close‑ups, hooks that stay on screen, and topics that hit directly at social friction.
“White body standards round down, Black beauty standards round up” → 6.7M views
She is building her personal brand rather than promoting a product, but this shows that strong political and social commentary can still spark debate and bring an audience together when used in the right context.
Her format performs because it articulates truths women already feel but rarely see said so clearly.
Winx Health’s evolution into data‑driven education
Winx Health has been on TikTok since 2022.
They started with faceless, classroom‑style explainers and now use close‑ups with concrete, data‑heavy hooks.
“what does the color of your period blood mean?” → 3.1M views
“Since there is a wave of anti-birth control propaganda, this is your reminder that the birth control pill was responsible for 30% more women graduating with college degrees between 1970-1990”->2.1M views
The anchor‑style wellness format
A standout new format from @womensgrowthdaily:
She films her iPad screen as if she were a news anchor delivering a segment.
It’s a tiny shift, but it creates authority and trust instantly.
“discipline is the highest form of self love” → 1M views
It’s wellness content with structure and women respond to formats that feel credible and intentional.
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