A viral format doesn’t always need complexity, sometimes it’s all about finding the right point of attention.
Just look at how Teenage Dream Party handles their TikTok videos. They film the event, but the video always centers on one person in the crowd whose reaction stands out.
“C’è solo un modo per cantare questa canzone” → 6.5M views
“There’s only one way to sing this song.”
“The passion, the excitement, the drama” → 10M views
If you’re building a networking app, the same principle applies. Don’t focus on the event itself, focus on the moment that happens to one person inside it.
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