After Flowith.io , we found another website builder, Surgent, getting traction with the same kind of UGC format.
We’re seeing more and more UGC accounts starting in this category and pushing the same format: face on camera, long text hook, and a very online niche frustration.
The account started posting 4 days ago and her second video is already at 475k views:
“ranting to your non technical friend about AI, hackathons, and startup drama and realizing they live on another planet without vibe coding & Claude”
She’s also testing other classic UGC hooks like “I could Literally KISS the business owner that showed me this”. It didn’t go viral but it’s interesting to see how adaptable these hooks are to literally any niche.
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