6 years on TikTok and only 40M views. Then it was time for a change.
AStudy is an Italian exchange‑program agency that sends high‑school and university students abroad.
They started on TikTok in 2020 with just three accounts:
Cut to 2026, and they’re still using the exact same format, a compilation of exchange year clips that gives off that classic “teenage dream” vibe.
“Teenage dream.”-> 1.3M views
But not all those views seemed truly organic.
Eight months ago, they finally had their first 1M organic video.
A day‑in‑the‑life of an American exchange student, with a hook structured around timestamps throughout the day.
“a day in my american high school🇺🇸”-> 1M views
That might be the format they’ve been missing.
It’s probably time to build a network of student creators documenting their exchange experience in real time. Other apps have done this and the results are consistently strong.
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