We’ve seen a few apps use the World Cup as the entry point for a video like Oasis.
“Norway refuses to eat American diet”.
The post reached 3.2 million views on their main account @checkoasis, with the creator reacting to the headline.
But the best versions so far are coming from language apps.
Teuida had the cleanest version so far.
The language-learning app turned the Korea x Mexico storyline into a classroom skit, making the video feel like a World Cup joke:
“10 Years after the World Cup 🇰🇷❤️🇲🇽”
The post hit 8.4M views on Instagram and 2.8M views on tiktok.
HelloTalk reinvented a hook that worked in that niche and added a Worldcup angle:
“why German so easy? 🇩🇪 HelloTalk go ⚽”
It reached 377K views.
During the World Cup, social media is flooded with content about football but also languages, nationalities and flags.
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