Baddie Protocol launched on June 25. A few weeks later it’s already inside the Top 100 Health & Fitness in more than 30 countries.
So far, just two creator accounts have generated roughly 6.7M views with AI transformation videos.
Every video opens with the same AI girl standing in front of a mirror wearing the same outfit, first as “Day 1/75, Baddie Protocol,” then a few seconds later as “Day 75/75,” dramatically slimmer.
One variation worked even better.
On July 11, one video reached 1.7M views and 23K bookmarks with the hook “Imagine the day they see you again…”
This time the transformation comes from two AI-generated images instead of animated clips.
Every video reinforces the same phrase: “Baddie Protocol.”
A few weeks later, it’s already becoming both the name of the app and the name of the challenge.
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