Just 3 months after launch, Magnetic, a manifestation app, has found a completely different growth path instead of relying on affirmations, routines, or mindset content.
Their entire TikTok strategy is built around the app’s native music.
They’re running just one TikTok account, and the format doesn’t change much:
It’s the music that keeps generating thousands of comments, with people asking over and over again why the tracks aren’t available on Spotify.
Even though the app still has no real download traction, the audience is clearly reacting to the sound, not the product.
In the TikTok bio, they link to the app’s YouTube channel, where they upload the same tracks and the videos are already hitting 3K views.
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