We’ve written about Lovable before, the vibe coding tool that turned “I built Netflix in 60 seconds” into one of the only content formats that actually pulled views in this dev niche.
Today we actually found a web app built with Lovable, now distributing on TikTok -> Duke Finance Boost, offering people templates and guidance to follow a career in finance.
The creator has been posting on TikTok since August 2025, and has pulled 15.7M views. But not by talking about finance.
He grows through something much simpler. A desk, a laptop, and a new hook every time. Every video is a workplace POV.
“POV: me when I send three emails in a row without opening up TikTok”-> 1.5M views
The product never appears in the frame.
We’ve already seen this play out before with Summary App.
They turned corporate drama into a distribution engine -> interviews gone wrong, accusations of using AI, chaotic meetings, “share your screen then” moments.
Creators like wfhgabriela, burnout.lazy.girl, and girlatworkk follow the same rhythm.
Always in front of the computer+ a new hook + a workplace conflict that feels a little too real.
Duke Finance Boost sits in an interesting middle ground because he is not trying to create drama. He’s simply sharing office POVs that connect with people, and the views come naturally.
But unlike Summary App, until now, the product never fully becomes part of the narrative.
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