If you’re either studying or working, chances are you’ve heard of Gamma, an AI tool for making presentations, docs, and simple webpages fast.
It has become one of the go-to AI platforms for Powerpoint creation without needing design skills.
Founded in 2020, the website started growing much faster in 2024. By March 2026, it is already averaging around 5 million daily organic visits.
And guess what: they didn’t stay out of the TikTok wave.
We found a total of 32 Gamma accounts across TikTok and Instagram, including two main brand pages and a 30-account ambassador army.
Together, those accounts have generated more than 50M views.
Interestingly, their best-performing accounts are still Gamma’s official pages.
Across the two main brand accounts, they have generated 30M views on Instagram and 9M on TikTok.
Their biggest early TikTok win came in 2024 with a very simple hook:
“AI CAN MAKE PRESENTATIONS NOW?”
Across two videos using the same format, Gamma generated a combined 7.8M views and 236K bookmarks. The structure was simple: shocked face first, then app demo. The hook did most of the work, really.
On Instagram, though, Gamma’s biggest wins came through paid partnerships.
The strongest example was a collaboration with creator pictelate, who made more than 15M views by using his usual rage-bait event format and attaching a Gamma promo at the end.
That is a very different kind of distribution from the main TikTok demo posts.
Instead of leading with product shock, it borrowed an already-proven creator format and let the promo land inside content that was built to go viral regardless.
More recently, Gamma launched a large ambassador wave. The campaign started on February 4, 2026. Two months in, most of the ambassador accounts are still below 1M total views. But one creator quickly broke away from the rest.
@chiomasworkdiary has only 10 videos and hit 8.7M views on her very first post. The hook was not product-first at all.
She opened with a story about how both she and her male friend had decided at the same time that they should stop pretending to be just friends. When she went to his house to tell him, he had already prepared a Gamma slide deck asking her out.
The “Gamma PPT” mention is subtle, but that is exactly why it works.
The storytime hook does the heavy lifting, while the product appears almost as a plot detail. Viewers stop for the relationship tension, then end up discovering Gamma through curiosity.
Gamma kept testing across main pages, influencers, and a big ambassador wave until different winners emerged on each platform.
That is what got it past 50M views.
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