Back in January, we wrote about Alta’s growth from 0 to 45M views with one repeatable format.
Now that same one is spreading across platforms.
Alta’s best creator account, @whatshouldjeeweear, is now at 60.6M views on TikTok.
Four days ago, she opened an Instagram account and is already at 8M views there, simply by reposting the same type of videos she had already been posting on TikTok.
One of the reposted videos already hit 5.8M views on Reels.
The format is still the same.
The video shows the iPad with Alta’s digital closet, followed by the real closet reveal and the final outfit.
The hook is still the same: “rich in life because I wake up like this.”
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