A savings app is starting to scale fast with a playbook built around coupons, promo codes, and discount content.
Launched eight months ago, DealSeek helps users find hidden promo codes, verified price drops, and Amazon discounts. Last month, the app reached 90K downloads.
DealSeek runs close to 40 accounts across Instagram & TikTok. Two main pages for each platform, followed by a large UGC army.
The main pages first gained traction by posting seasonal promo codes from well-known brands. The structure was simple: show the deal, then ask viewers to comment a keyword to get access. That CTA pushed users further into the funnel and redirected attention to the app.
One example was a post about “12 days of $2 deals at McDonald’s,” which reached 530K views and 7.6K comments. The CTA word was “12.”
Their first ambassador wave appears to have started around November 2025, and it has grown steadily month after month. By March 2026, the UGC side of the playbook was finally starting to produce real viral hits.
One of the clearest early winners came from @savingswithmarg on Instagram. Despite having only 11 videos posted so far, she already went viral twice using the same format: shocked reaction first, then a quick app demo showing an Amazon promo code.
The winning hook: “I’ve literally been shopping on Amazon for ‘x’ years and NOW I find this???”
March 8, 2026 -> 1.2M views.
March 12, 2026 -> 1.4M views.
On TikTok, another creator, @viktoriasdiscounts, used nearly the same structure and reached 2.2M views plus 150K bookmarks on March 11, 2026. Her version opened with a simple “what?” while wearing a towel on her head, then went straight into the app demo.
DealSeek seems to have finally found the first winning structure for its UGC wave: a confused or shocked reaction, and then a fast reveal showing how the app helps users save money.
One side drives attention with seasonal deals and comment CTAs. The other drives scale with reaction-style UGC built around Amazon savings.
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