This trend is Back as a Soft-Launching Hate Format.
Now the sound is showing up in videos about soft launching dislike. People use it to test whether others agree before they fully commit to the opinion.
These are examples coming from creators under 2k followers.
9M views
“soft launching to my coworkers that i don’t like certain coworker and they agree”
7.5M views
“how i sound soft launching to my friends that i’m lowk starting to dislike someone in our circle and they all agree with me”
5.6M views
“those tank tops men wear where the arm holes are so big their nipples pop out the sides”
We have also seen it move into StudyTok.
One example hit 1.8M views with a caption about soft launching the end of the study session.
Sound: https://www.tiktok.com/music/Clap-if-youre-against-it-7591232218194807560
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