Category: strategy

These short videos use anxiety and timing to push a single product to 7.3M views in 2 months

Launched in 2024, Pengu’s account keeps climbing with 55.5M+ views. Cute mascots like Pengu and Pengulette double as free marketing engines, driving both app growth and brand power.

A July launch brought 2.2M views in weeks with a “your style is” slideshow format, but momentum stalled, and growth flatlined after August.

Katch pulled ~22M views and roughly $10K MRR in 90 days by ditching short generic hooks for longer UGC story posts paired with screen-record demos, then cross-posting dozens of variants across ambassadors to surface winners.

16M views and nearly 750K bookmarks. Triips is only just starting, with most of their creator accounts getting fewer than 60 views, but they’ve already found a stunning hook: “I wish i could kiss the flight attendant that showed me about this” It’s a perfect hook for an app that helps you find cheap flights.…

Those same accounts that used to post random formats to push their Vinted reselling scheme are now using the new trendy slideshow format. One video hit 3M views and another got 300K. The formula usually starts with a school problem, then reveals the Vinted resell hack. At the end, there’s always a “success” slide, followed…

FocusFlight flooded TikTok with hundreds of faceless clips under #focusflightchallenge, driving 200K+ downloads and $60K–$150K revenue through a high-CPM posting strategy.

There’s a new e-com brand rising on TikTok that’s leaning on founder-led content to reach lactose-intolerant audiences. Milktab, registered in 2021 and only recently officially launched, sells 45 lactase pills per box for $29. Raymond, the founder, answers Reddit threads and shows up on camera, which gives the brand a more human look than the…