Category: strategy
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669M Views Worth of Food
Inside Morfy, the restaurant app with 669.9M views that hooks people with real no-filter food videos and big discounts.
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The Instagram > TikTok > App Store Funnel Prophecy
Chimney Griff turned his weed-focused Instagram into a full-on platform: a hit podcast, viral street content, and a growing cannabis app called NugVue.
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The Simplest Content Wins the Comments Battle
Low quality TikToks, feet shots and one short hook are getting thousands to rethink their “za” habit.
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AI Instagram Hits $80K MRR Last Month
An AI, single-player “Instagram dupe” just hit $80K MRR on a $39.99 a year Pro plan, powered by two branded accounts and a new experiment with UGC.
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The Pinterest-Carousel-Listicle Gym App Strategy
Three new gym tracking apps launched in the last 90 days, and two of them are already running slideshow campaigns across TikTok. Here’s the playbook.
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When The Format Copycat Wins
A perfect hook is powerful but temporary. You can repeat it for a while and win big, but anyone can copy it and out-execute you the moment you slow down.
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Vintage Camera App Reaches 1.3 Million Downloads With A Trend
An app went from unknown to 1.3M downloads in a month using TikTok baddies and beauty girl collabs.
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One Account = 2.1 Billion Views
ThemePack turned a simple screen-customizing app into a TikTok hit, with 2.1B views from just one account. All it took were lively screen demos, easy how-to clips and one smart reply to a Mr. Beats comment.
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One Viral Format, Three Languages, 72M Views
Retain cracked the code: one viral format, three languages, and 72.4M views later, they’re proving repetition scales faster than reinvention.