Category: strategy

Educational slideshows, niche aesthetics, and clever hooks turned a waitlist-only utility/learning app into a TikTok growth engine.

A VC-backed dating app from four recent grads hit ~50K downloads four months post-launch and ~11M summer views by running 38 TikTok/Reels accounts—city faceless slideshows plus founder “Day X” creator posts drove most of the reach, but conversion and ambassador coordination still need work.

Rizzbot went from 1,600 followers to billions of views. A great first example of the opening possibilities of robotics x short form for advertising.

StudyTok, DevTok, EdTech… bundle your products under one UGC account and scale fast with a strategy that feels natural and converts.

This window cleaner is turning niche views into more business opportunities.

Merlin AI sells a $130 AI tool bundle for $19 and is pulling roughly 880,000 daily visits and ~44M TikTok views. The site launched in 2022, later added an app and browser extension, and bundles models like ChatGPT, Gemini, and Claude into one interface. The app sits near $10K MRR, but the website is the…

A psychology app pulled 6.4M views with 22 slideshows by sharing bizarre hacks, dropping the app at the end, and calling their site “my fav.” Simple, viral, repeatable.

Taller jumped from ~50K to ~130K downloads and $10K → $100K MRR by switching faceless tests for serialized influencer “Day X” growth experiments and reposting the best clips across Reels and TikTok.

Even though Hevy doesn’t get much organic reach, this hook and video style worked for them, pulling in almost 200k views. “POV: you just found out that the gym’s Strava exists” Link to video: https://www.tiktok.com/@hevyapp/video/7539936100186361110 The video ends by showing stats and the user’s handle in a Strava-style format. These kinds of comparisons, like “Cursor…