Category: strategy
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The Anti-Hinge Strategy
Cerca dating app has 20 new accounts, and we’ve got them all.
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3 Hooks, a Confession and 13 Million Views
Cove is turning money talk into confession content: 13.2M views from simple hooks that feel like group-chat honesty about being broke or saving 10K.
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E-Com Hits 10M views By Copying Viral Slideshow
They copied one viral “debloat my face” slideshow and turned it into 10M views across 4 TikTok accounts. Same hook, same format, new faces and a subtle promo slide.
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LDR App Winning With Faceless Couple Formats
A breakdown of top performing creative formats across their couple and relationship app content.
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Language App’s 4M Hook
Sylvi Penpal is turning TikTok slideshows and the hook “If you can read this, then you’re…” into millions of views and thousands of comments.
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100M Views in 90 Days With One Viral Format
In 90 days this AI Note Taker made 100M views, mostly from one job interview skit that kept going viral. Now a French law student on StudyTok is turning those hits into real downloads.
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42.5M Views Stretching App Account
Bend turned a simple stretching app into a TikTok hit with 43.8M views, using short yoga clips and clear pose hooks people actually watch to the end.
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21-Year-Old Founder’s Reacts Go Viral
At 21, he quit his 6 figure job, launched an AI resume site, and used simple reaction videos to pull in 24.9M views and 21K users in just 50 days
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AI Note Taker Hits $20,000 MRR in 3 Months
They are behind CorporateTok style accounts that already pulled in 49.4M views from selfie videos, HR drama and fake coworkers. This is the app creators keep calling their top “hack” in every viral meeting clip.