Category: case study
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Can’t believe they got this domain name
Uncovering the truth behind a new, mysterious network of TikTok accounts.
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Alpha Bro Apps
Faceless self-help apps are blowing up on TikTok and Instagram. Two launched this year and one already hit 84.7M views. All it took was some Wojak memes, a couple breakup hooks, and a hexagon chart.
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Bad Dates Turned $1.6M In Seed Fund
How Cerca Dating app went from 0 to 45M views in 10 months using the power of founder-led content.
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20y old founders land #1 in Spain
In just five months, they’ve built the most promising Spanish fitness app.
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Black Friday TikTok Finest Marketing
12 of the strangest TikTok e-com products, ready for Black Friday weekend.
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$73 million over 400K influencer referrals
The largest influencer marketing scheme we’ve ever laid eyes on.
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141 Million Views, One Faceless Format
This multiplayer drawing app just hit 122M views using 100% faceless videos and is now pulling $20K/month from 80K downloads.
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39M Views & The Beginning of a StudyTok Empire
With 7M views this month alone, Mindgrasp is leading a wave of raw, viral study content, mocking ChatGPT, calling out slackers, and quietly launching two new AI apps.