Category: case study
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Omegle & Looksmaxxing Had a Baby
A free website turned random webcam chats into 20-second face-rating battles. Now streamers and clippers are doing the distribution for it.
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3 Hooks. 150M Views. $100K MRR.
An aesthetic photo editor found three winning content systems and turned them into 150M views.
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Asia keeps bringing in the views
The Asian aesthetic is no longer a vibe; it’s a faceless distribution system engineered for infinite algorithmic scale.
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The 30-day Sprint TikTok Awards
Four apps that rapidly climbed the App Store charts in just 30 days, and the growth stories behind them.
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The Drawing Apps That Stuck to One Format
Two drawing apps took opposite creative routes, but both scaled by sticking with one format and refining it over time.
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From Abandoned App to $100K MRR in 30 Days
An almost-abandoned app jumped from 30K to 70K downloads and crossed $100K MRR in 30 days. The growth came from a highly unusual playbook.
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How Apps Are Hijacking Relationship Drama Right Now
Relationship drama has become the easiest way to make almost any app feel native to TikTok.