Botchat – Personal AI is a clear example of an app entering TikTok without a strong creative direction, and as a result, the launch is falling completely flat.
The app lets users create an AI “clone” of themselves to chat with, and to let others chat with it as well.
Even though it has been around for a year, it only started its TikTok activity about a month ago.
The launch has been weak.
Across the five creators promoting it, the most common video format is a simple “top 5 boy names / top 5 girl names” ranking.
“Top 5 WORST guy names “-> 5.8K views
As a result, the app is getting almost no downloads because it still has not found the right format.
This pattern isn’t new. Several apps struggled with their first creative direction and only later discovered the format that unlocked growth:
Oct 2025: generic app promo → 127K views
Feb 2026: viral AI transformation content → 1.7M views
Feb 2026: random cooking video as hook → 112K views
Mar 2026: “brand secret hack” format → 1.2M views
Dec 2025: product‑first POV → 116K views
Jan 2026: situation‑first POV → 1.5M views
Revisiting these cases helps clarify what Botchat still needs to figure out.
Leave a Reply