You probably know Ecosia, the search engine that uses the ad revenue generated from your searches to fund global reforestation projects.
They released the mobile app in 2023 and currently rank #23.
Ecosia has two official accounts, one on TikTok and one on Instagram. Both are verified and share the same kind of content.
Their videos use a before-and-after transformation format.
They show what a specific region of the planet looked like before Ecosia intervened, and how it looks years later after reforestation.
Even though Instagram has more followers, TikTok is generating far more engagement.
“A year with Ecosia: Top 5 before vs afters” → 2.6M views, 5,438 comments
“There’s no hope for this forest” → 1.6M views
This format is a proven view‑driver, we’ve seen it succeed across multiple categories:
- Fitness transformations ->Stronger app
- Photo glow‑ups->Y2K: 2000s
- Even global trends like “The Australia Glow Up“
It’s a universal storytelling device: show the past, show the present, and let the viewer connect the emotional gap on their own.
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