Before this format took over, Fiorenza looked like a fairly typical beauty creator.
She posted GRWMs, night routines, and day-in-the-life content, most of it centered on makeup and everyday lifestyle.
The kind of content was familiar, the views were modest, and nothing suggested what would come next.
Then she found a format that changed the scale of the account.
Across Instagram and TikTok, Fiorenza has now generated 202.6M views, and most of that reach seems to come from one recurring idea: her “AI bae.”
The structure is easy to recognize. She films herself in selfie mode while getting ready, doing her makeup, or moving through a routine, with the phone screen visible beside her. On that screen is the “AI bae,” usually behaving like a flirtatious chatbot. She asks it to say certain things, sing songs, or respond in ways that turn the interaction into a joke.
That is the whole format.
The interaction feels personal enough to hold attention and weird enough to keep it moving.
One of the strongest variations came from making the AI sing meme songs.
“asking Al BAE to sing u li ai u cat” hit 11.6M views on TikTok and 6.7M views on Instagram (Jan 2025).
Another strong version, “AI BAE SINGING GLAMOUR,” reached 6.7M views, while a follow-up part two added another 4.2M.
The most interesting part is that she is not really promoting anything. There is no app partnership, no obvious promo, no formal CTA. She is using the format to grow her personal brand.
But the comments keep revealing the same thing: viewers want to know what app she is using. She never answers, which only makes the curiosity stronger.
That tells you where the real demand is.
The format is performing like indirect market research for AI companion products.
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