We spotted two emerging formats that could become extremely useful for social‑growth apps.
These formats are more complex than the classic “Pinterest slideshow with growth tips,” but that’s exactly why they have the potential to pull more views.
The Close‑Up Question → Results → Breakdown Format
The creator starts with a tight close‑up and a direct question:
“Should I close tiktok after I post?”
Then they immediately show their strong metrics views, saves, shares, retention, etc.
1.6M views
The Foreground Creator + Background Viral Account Format
A creator stays in the foreground, talking directly to the viewer, while in the background a viral account plays on screen.
The creator breaks down:
- why that account blew up
- which formats worked
- which hooks repeated
1.6M views
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