You have probably already seen this format on TikTok.
It is one of the clearest examples of a product going massively viral without needing to sell itself inside the video.
Zorq is an AI video platform built around a very specific use case: turning people into hyper-realistic celebrities through short transformation clips.
That use case alone has already generated nearly 1.5B views.
The content is simple. A person appears on screen, then the video cuts into an AI-generated transformation where they suddenly look like a celebrity. The result is visually strong, instantly understandable, and made for short-form.
There is usually no app mention inside the clip. No explanation. No direct CTA. Just the before-and-after payoff.
One example, a Cristiano Ronaldo transformation posted on March 13, 2026, reached nearly 30M views and 57K bookmarks..
The conversion layer sits outside the content.
First, the accounts link the website in their bio as the tool they use to make the videos.
Second, they reply to top comments from viewers asking how the clips are made, usually with a direct mention of the site.
And third, each account pins a tutorial video.
That pinned tutorial is the real conversion asset.
It is usually framed as a response to demand, then walks users through the process in the simplest possible way: go to the site, upload an image, and generate your own version.
The format is extremely repeatable.
The hook can change slightly, but the structure stays the same. Sometimes it is built around a celebrity name. Sometimes it is framed as a comment reply. Sometimes the creator turns themselves into a follower who requested it.
This is what a true format-first funnel looks like: the video drives curiosity, and everything else is handled in the bio, comments, and pinned tutorial. That is how this AI transformation format ended up crossing 1.5B views.
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