When we first covered Sherlock, it was sitting at around 10K downloads and a 24-account creator wave testing all kinds of storylines.
Now it is much bigger, both on the content side and in downloads.
They are currently at 200K estimated downloads and $70K in monthly revenue. Their network reached 68.4M lifetime views with 43 tracked accounts, 15 of which were launched in the last month.
Apps in this niche are scaling fast through creator volume.
They are a close competitor to Deepsearch AI, and its best posts already follow the same structure. Different creators, different wording, but the same emotional angle: suspicious setup, betrayal, proof at the end, and the product reveal comes late.
CheaterBuster has been pushing this format too.
At this point this format is becoming a stake in the category.
Sherlock has one creator who’s already done 43M views @alyyycole with reaction-led cheating storytimes as the strongest content
“Listen to my husbands reaction when he got caught…” → 22.1M views
And she also holds most of the top-performing hooks in the network:
The videos open like personal drama: long talking videos with reactions to cheating and betrayal. You get a full story before the CTA even shows up.
This makes Sherlock’s position interesting because the advantage is not that it found a unique format but they found one creator executing that format best.
Recently onboarded creators are testing other angles too, including some less heavy on the story time and betting more on the demo part.
But hook and shocked reaction still create tension.
“3 years of stalking and I finally found this app” → 2M views
It cuts straight into the demo with lines like “you can search ANYONES face” and “and their ENTIRE DIGITAL FOOTPRINT SHOWS UP.”
There are two clear lanes they can test:
On one side, the reaction-led storytimes. Has the highest ceiling potential, but it depends heavily on the creator.
The other is outcome-first demo content. That format is more scalable, even if the upside is lower.
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