Another wake-up app launched 45 days ago and is already finding reach by turning broken iPhone alarms into the hook.
Noozr is a wake-up app built to stop snoozing. The alarm does not stop until you complete a task.
The app itself is still small, sitting at under 5K downloads and MRR.
But their creator network is moving much faster than the product.
Most of their accounts launched within a few days of each other end of February. The usernames follow the same naming pattern [name].wakeup, and a similar bio mention to the app.
The biggest hits are clearly happening on TikTok.
Instead of opening with the app, the content opens like a complaint post about Apple alarms not working. That makes Apple the villain and lets Noozr come in as the alternative.
Their best performing account @quinnwakingup posted a couple of hits:
“Apple WHAT my phone NEVER rung & I MISSED MY FLIGHT! How do yall deal with this?!” → 15M views
The same account also hit 4.4M views with: “Day 8 of asking Apple to fix the alarm app“.
Missing a flight is a much stronger hook than “here’s an alarm app I use.”
They’ve also been testing the format built around the task-to-dismiss feature, where users have to do something annoying to shut the alarm off. A hook we know has been already working well for apps like Erly.
2.5M views
“Crashing out bc my alarm woke me up and I had to take photo of water to turn it off”
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