Vibecode ruled the feed for months by using a simple viral framework and songs made with AI.
Now a new competitor has entered the arena: Sing The Hook.
Only 2 months in, the app is already trying to copy the “Golden Playbook” that came before it.
But while the veterans pulled tens of millions, Sing The Hook is struggling to break out of the 3‑figure range.
They stick with the same format:
- The close-up: the creator in the foreground.
- The reaction: a shocked or surprised expression.
- The reveal: the camera focuses on the phone screen to show the AI-generated video clip.
But unlike Vibecode, which stuck to themes like student-teacher stories or breakup trauma, Sing The Hook is testing every shocking angle it can to find a new viral lane.
1. The Unlikely Sender
“WHY DID MY GRANDMA JUST SEND ME THIS?!!!”->5.6K views
“how did my grandpa figure out how to send me this??”->3K views
2. Message from a delivery service
“now what the actual f did my doordash driver just send me??”->3.9K views
“why did my uber eats driver send me this ”->3.4K views
3. The Social Awkwardness (Strangers & Exes)
“Gave my number to someone at the bar last night… woke up to this…”->4.6K views
“guys..WHY did my situationship send me this” -> 224.2K views
Even with hook testing, the numbers are pushing back.
- The original format hit 29.6 million views.
- The new wave has reached only 512.3 thousand so far.
Meanwhile, Vibecode hasn’t posted since April, so is the format losing its punch, or are the new angle just missing the spark of the original?
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