Umax is a face rating app doing about $200K in MRR with around 200K downloads every month.
Ten days ago, the founders rolled out a second product.
It is a gut health tracker called Digest: Eat & Heal.
Think of it as Cal AI, but focused on digestion instead of calories.
You log what you eat, and the app tracks it using gut health metrics like inflammation and acidity.
The brand uses a simple, friendly mascot that looks like a smiling stomach.
For now, they seem to be going hard on paid influencer campaigns.
For example, Rae, who has 169K followers on Instagram and 477K followers on TikTok.
She added @digest.app to her bio and posted a promo video on both platforms with the line:
“You will be better than the people you do not like.”
It is a selfie video where she talks about why gut health matters and why you should track what you eat with Digest.
She is not the only creator they have been working with. They also did a collab with @piperrockelle, an influencer with 18 million followers.
That video pulled in 2M views.
If they keep running deals like this, it is likely only a matter of time before Digest takes off.
We will keep you updated on how they grow.
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