James Han is building Duolingo, but for self-improvement.
He launched Trackwme in February 2025, a gamified companion that helps users cut screen time with a blocker, daily habits, and a streak system.
He first attempted an early distribution push with a wave of UGC creators, but it didn’t compound.
Viewership stayed flat for months, and he documented the lack of traction publicly on X.
Then, in late 2025, he found a meme proof demo: “touched grass.”
He filmed a quick shaking head selfie and turned it into a Screen Blocker walkthrough, with Instagram and Clash Royale as the blocked apps.
“bruh who made this” hit 2.4M views on December 29 on Instagram.
Two days later, he followed up with a similar video that hit 325K.
An ambassador, @trakcwithkayla, commented “app?” and secured the top comment, acting as the conversion trigger in the thread.
Gen-Z hook → feature demo → comment bait (‘app?’) → conversion.
Check out their collection on Shortimize:
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