Loopsy is an app designed to make crochet and knitting easier.
Last month, Loopsy reported $70K in MRR with only 20K new downloads.
They are exhibiting an Average Revenue Per User (ARPU) that radically outperforms industry benchmarks for the Lifestyle category.
Loopsy wasn’t the original vision.
The app launched in May under the name “StitchCraft.”
They rebranded to Loopsy to solve legal and SEO issues.
It created a unique, protectable identity that mirrors the repetitive nature of the craft while signaling a modern, gamified user experience.
The app solves a very specific pain point for fiber artists. It converts static, boring PDF instructions into interactive “Smart Patterns.”
Instead of printing paper or scrolling through a PDF on a phone, the app tracks the user’s progress row-by-row.
It remembers exactly where you left off, eliminating the frustration of losing count.
Loopsy is driving high ARPU through two distinct pricing levers:
1. The Impulse Trap ($3.99/week).
They capture viral traffic with a free trial. The low weekly cost often leads to forgotten cancellations, significantly boosting lifetime value.
2. Project Insurance ($29.99/year).
For serious crafters spending hundreds on materials, a $30 fee to prevent mistakes is easily rationalized as a necessary safety net.
In a competitive niche, they stand out for their MRR:
Loopsy first went viral when it was still StitchCraft, back in July.
They reached millions of views on Instagram and TikTok, on their main pages.
And they did it with faceless car knitting clips altough they sparked up the views quite a bit.
On TikTok, they hit virality twice with the same video, different POV hook.
“pov: your gf downloaded stitchcraft and now she crochets everywhere“
“pov: you finally found an app with cute free patterns“
The same format went viral on Instagram a month later:
“pov: you found the best way to actually finish all your WIPs“
Despite being inactive on social media now, Loopsy is still managing to retain their MRR through their subscription system.
And they broke through with a zero cost, car knitting clip.
You can take a look at their whole collection on Shortimize: https://app.shortimize.com/c/2b10iDWLKsD5uC
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