This Asian fashion and beauty e com brand focuses on “Korean Beauty.” In 2024 they made 350 million dollars in profit with 71.7 percent year over year growth according to Yahoo Finance.
People on our team have bought from them. They say the prices are low, the quality is good and in Europe and the United States it is much cheaper than local options with free delivery included.
When we started digging we found hundreds of accounts promoting them and collected over nine hundred. It lines up with what we saw online. Their main growth engine is influencer marketing.
They run their own influencer program with around four hundred and three thousand influencers across different platforms. One of our team members with eighty thousand plus followers on Instagram even received free products from them.
That channel alone generated seventy three million dollars in referral revenue in 2024. It accounts for 27.6 percent of their total revenue. These are the types of videos they push.
You also see PR hauls, product reviews and other K beauty content.
The system is simple. Creators get free products to review, exclusive discount codes up to fifteen percent off, early access to launches and referral bonuses for bringing in new influencers.
This is why the influencer base keeps growing.
Creators post content about the products and place the link in their bio. Many put it at the very top. This gives them passive income while YesStyle gets traffic from hundreds and even thousands of bios.
YesStyle’s referral system has 3 tiers built to turn small creators into steady traffic drivers.
Everyone starts at Rising Star. It gives 10% commission, no freebies and you need at least 500 followers. It is the toughest stage and most people report dropping out here.
Once you hit $300 in referred sales you unlock Star. The commission stays at 10% but you now get monthly sponsored products, better campaigns, priority access and earnings from inviting new creators.
This is when the flywheel begins.
At $5,000 in referred revenue you reach Superstar.
This tier gives eleven percent commission, double earnings with Rewards Links, two hundred to three hundred dollar product bundles, VIP campaigns, a manager and gifts at the end of the year.
The twist is that creators earn the amount the follower saves. If a follower saves ten dollars the creator earns ten dollars.
New customers pay the highest rate which can go up to eleven percent. Returning customers pay two to five percent.
This model works better than many competitors.
The accounts look like any other UGC beauty page.
Almost all of them show YesStyle clearly in their bio. Many promote dozens of other products but YesStyle stays at the top because they have the most aggressive referral system. This is how they win in a very crowded beauty market.
You may notice that none of the videos actually go viral.
It is not important because this strategy is built for scale with four hundred thousand creators. The goal is mass UGC.
Each video gets a small number of views but together they appear everywhere and spread fast.
Add the traffic coming from all those link in bio referrals and the constant word of mouth from four hundred thousand creators and you end up hitting seventy three million dollars in revenue.
You can find all 961 accounts we identified with YesStyle in their bio here: https://docs.google.com/spreadsheets/d/1_kPEkJskl_Do7zkaL3EyYiuZPaATQIKpqtuuL5kEulA/edit?usp=sharing.
There is a lot more accounts behind this strategy but this overview should help you explore it further.
Leave a Reply