5 faceless accounts pulled 8.1M views from 344 videos. They are using the original POV camera playbook and executing it really well.
Their most viral video was posted only 4 days ago, and they are already repeating the same playbook. POV evolved from simple carousels to AI avatar carousel comments, then to face POV mixed with stock videos.
The newer ones now blend the crying plus airplane format on top of everything else and clearly focus on pushing the app through those posts. They might be running some ads, but it still feels mostly organic. One example hit 31K bookmarks.
Find their best videos and hooks here:
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