11 months ago, HOPECORE entered the photo and video scene and hasn’t stopped attracting attention on social media since.
With two TikTok accounts and one Instagram account, the app has already earned 440M views across social media.
All three accounts follow the same format, and some of the videos are doing really well on social media, especially on Instagram.
The video uses the app’s signature style, making it feel like it was made entirely in the app. It begins with a popular video from social media to catch attention, then shifts into a montage of other clips.
It’s the perfect blend between traditional clipping strategies and app demos.
Each video starts with a strong hook, uses a one-of-a-kind font, and is created completely inside the app.
The videos cover all kinds of themes, from drama to comedy. The main goal is to show off the app’s format using clips that get people to engage.
The Top 3 most popular videos were all posted on Instagram.
Featuring clips from TikTok creators who already get good engagement helps bring even more attention to the app’s account.
Even big TikTok names like @grandma_droniak engage with these videos, proving that the app’s format can catch the attention of top creators on the platform.
Even with all the viral success, conversions just aren’t landing. Their videos are pulling in tens of millions of views, thousands of comments, and tons of hype from viewers everywhere.
But the app still isn’t turning that buzz into real downloads or revenue. That’s the risk of leaning too hard on funny content and meme-style clips. People love them, even share them, without realizing there’s an app behind it.
A bit more focus on the edit could help. Even something as small as a line like “I made this with [app name]” might be enough to shift attention toward the product.
We’ll be watching to see what they try next.
Access all videos here: https://app.shortimize.com/c/2b10CWhMyiz5ed
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