Launched in 2022, Mindgrasp has kept a steady posting rhythm ever since, scaling the formats that perform best.
In 2023, the account @mindgrasp.ai hit 17.9M views, powered by a simple and effective approach.
Faceless laptop screen-> “I don’t have 58 minutes” hook.
By 2024, the app shifted toward the trend of filming teachers in class, a style StudyFetch had already used and that we referenced earlier in this article.
One of these videos reached 16.8M views.
“Only one girl said yes”
This video generated 2,912 comments, most reacting to what was happening in the classroom.
Some of the top comments illustrate the dynamic:
- “She’s the smartest one in the class” → 475.1K likes
- “This is the easiest A ever” → 48K likes
- “Oh, it’s an ad” → 10.2K likes
- “They could’ve had a whole party” → 223.2K likes
- “That class is lame. I would’ve danced too” → 376.3K likes
- “I don’t understand why everyone wouldn’t just do it. Less embarrassing if it’s the whole class” → 403K likes
Two months ago, Mindgrasp started getting higher views again, this time using a face-to-camera style, in a direct comparison video.
“If you use ChatGPT, you’re COOKED”-> 2M views.
Even so, recent numbers don’t match past peaks, which probably means their older formats may be overdue for a comeback.
Follow their collection on Shortimize:
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