Creators are now using taboo openers, such as drinking before exams, to capture initial attention and land a study-app promo.
@jon_studies is a Coconote AI ambassador who got 2.3M views in a single Instagram Reel with the Alcohol Method.
I was failing all my classes until I started drinking alcohol before every exam.
The video starts with him pouring a drink and talking about the “benefits.” Then he quickly switches to a product demo, like turning a YouTube video into a quiz.
The shock keeps people watching long enough to land the promo.
The idea stems from an October TikTok video with 2.4M views.
Now it is starting to show up as a repeatable UGC format for study apps.
We previously uncovered Coconote AI’s TikTok playbook here:
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