We know we said not to do AI meeting summary apps, but this one was already large and making $700K a month with 300K downloads before it even started, mostly driven by paid ads and other channels.
They recently launched a couple of interesting accounts and got really good views with one of them, reaching 14.1M.
Top hooks:
- “POV: Your boss forgot they approved your time off…”
- “POV: You’re getting accused of saying it. A Slack detective story. 🕵🏼♀️ (no hate reasons)”
- “POV: Your coworker sets you up in a meeting”
- “POV: Your boss tries to accuse you of doing something you weren’t assigned for”
- “POV: You save yourself from a 30-minute argument with your boss”
- “POV: Your boss is trying to accuse you for no reason”
- “work from home employee’s office is 5cm away from her bed”
- “POV: your boss swears they never approved your PTO”
- “POV: your boss tries to blame you for THEIR mistake”
They use scenarios centered around AI use in interviews or scenes where the creator pretends she’s secretly filming the meeting, creating a fake skit in the process (smart hack).
This video reached 2.2M views and directly showcased the app’s value:
Many of the other videos tackle the “AI in interviews” problem — which is becoming a big issue for many employers — and this one hit 3.2M views just three days ago:
Engagement is strong, and they recently launched a second account with this creator: https://www.tiktok.com/@9to5muse
These are possibly more advanced videos but work really well as a skit-based strategy for consumer-prosumer apps (even B2B).
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