The 1.4M View Study Split-Screen Format

We’ve identified 10 new creator accounts in the Gizmo ecosystem since our last update.

And in the past 30 days, their numbers spiked again: 1.4M views almost entirely from one format.

It’s one of the oldest StudyTok format, and we’ve seen Gizmo use it before.
A-student vs. C-student split screens.

One Shot: Two personas
Creators film themselves in the same frame, same outfit, same desk but acting as two different “students.”

Comparison hook:

    • “A+ student 7:00pm vs. C– student 7:00pm”
    • “C student vs. A student”

    @dnldsz, Gizmo’s top-performing creator with 70M lifetime views has leaned into this format.

    191.4K views

    Posted the next day, 7 982 views.

    And the account that started it @gizmo.chenny:

    166.3K views

    You can check out their 77 creator accounts here: https://app.shortimize.com/c/2a10E5Ud9IYUiT


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