After going nearly silent across their main pages, Aavia, the period and cycle tracking app, just pulled a subtle comeback through a handful of UGC creators who launched accounts this summer.
In the last 30 days, one account has driven 688.5K views giving a nearly dormant app a second wind.
One account, one format, one potential comeback?
The top videos come from @pmsjas, and they all share one thing: face-to-camera storytelling with sharp text hook overlays.
351.9K views
“Women’s health fact they don’t teach you in school: your pain tolerance is highest in the follicular phase […] and apps like Aavia make it so much easier to track this”
58.6K views
“Your period isn’t just blood it’s […] tracking this is way easier with apps like Aavia.”
It’s a format that easy to replicate: face close ups + educational text overlay+ subtle product integration.
There’s infinite variations you can use:
Educational Hooks:
- “Women’s health fact they don’t teach you in school 👇”
- “Your pain tolerance is actually highest right after your period.”
- “Your period isn’t just blood it’s your uterus shedding actual tissue.”
- “No one talks about this part of your cycle, but it changes everything.”
- “If you’ve been planning a tattoo or workout, do it in this phase of your cycle.”
Personal / Relatable Hooks:
- “This is why my cramps were so bad and I didn’t even know it 😭”
- “Tracking my cycle literally changed how I schedule my week.”
- “POV: realizing women’s health should’ve been taught in school.”
Product Tie-In Hooks:
- “I only figured this out after tracking it on Aavia.”
- “Apps like Aavia make it so much easier to understand your body.”
- “I use Aavia to know when I’ll actually feel like myself again.”
When your app goes silent, the best move isn’t always to restart your main account, but rather to slowly seed small creator voices and start noticinh what sticks.
If Aavia scaled this model with, let’s say, 20 UGC creators posting weekly with this same “health myth + product tie-in” flow, it could easily boost their visibility.
Here’s a playbook can should use:
Launch a few UGC accounts. Let creators experiment with formats and tones.
Track what hits. Use view data, spikes and identify the winning content type.
Replicate and scale. Build an ambassador program or replicate the top-performing creators’ styles.
You can track their accounts here: https://app.shortimize.com/c/2b10CE5TwwFCyC
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